5 tips for creating positive employee experience
First impressions last! A positive recruitment-and-onboarding experience gets new employees started off the right foot and makes them feel positive about their job too.
Both recruitment and onboarding together are what form the candidate’s first impression and the two are tightly interconnected. Well, clearly you have to start with attracting and recruiting the right candidates… but even superstar hires, will not succeed without effective onboarding.
Here are 5 tips that I’ve compiled for you based on our involvement with 100s of companies – these tips belong to various parts of the entire candidate journey: From the moment they see your ad (or you’ve approached them) and until they’ve finished their first week in your company.
Area # 1 – The Job Advert and The Application Form
Let’s start at the attraction stage and the candidate’s first experience with applying to one of your jobs – the first Step In The candidate Journey
- The job Ad: The job ad on your career site works on mobiles, professionally written, thoughtful enough to contain info that helps the candidate understand the job requirements, the environment and the culture and how they can grow (if any) in your organisation through this job.
- Application Form: The application form works on mobiles
- Application Form: The application form is smart and not too long and suitable for applicants trying to apply from a mobile device
- Application Form: Intelligent and genuine acknowledgment email as soon as they apply
- Your career site: The rest of your career site should be designed in a clever way and interesting way reflecting your brand, industry and your audience – it needs to connect with your audience and speak their language and it definitely needs to be responsive and work on all devices.
Area # 2 – The Recruitment Experience
- Don’t ghost them!
- Automation: Send interview reminders
- Keep them in the loop throughout the entire process
- Bring in the right people at the right time
- Explain what the job is about
- Explain what it takes to succeed in the role
- Explain the challenges
- Explain what they would gain from being in the role
Area # 3 – The Digital Onboarding Pack
- Digital signing
- Online and smart forms
- Online Tax Dec Form
- Integration with ATO (submit in a click)
- Online Super choice
- Bank forms… etc.
- Induction Videos
- Welcome video from hiring manager / CEO
During the onboarding phase, I believe that eliminating any papers from the onboarding process has a significant positive impact on the employee experience. Printing and scanning is a very daunting and outdated experience that any candidate welcomes not having to go through. Let alone that it reduces the dropoff rate and saves employers lots of money… and I don’t want to mention that Australian and American companies alone… every 10 years, could consume trees to the tune of the number of trees in the yellow stone park! Just on onboarding! Can you imagine that? That’s roughly: 30,000,000 x 10 x 100 = 30,000,000,000 = 30 Billion sheets of paper. Based on 150 million workforces across the USA and Australia, with 20% / year turn over movement, over 10 years, and; based on 8,300 sheets of paper per tree. So this brings the total number of trees required to be cut down to about 4 million trees.
Area # 4 – Communication Automation
- Don’t ghost them!!!! Again!
- Busy is not an excuse to ghost candidates!
- They’re your clients!
- Salespeople don’t ghost their prospects!
- Automation: Sales funnel vs. Recruitment funnel
- Automation: Welcome and look forward to…
- Automation: -60, -30, -20, -10, -1… etc.
- Automation: Remind the Hiring manager to call them
- Automation: Do something nice for them?
Area # 5 – The Entitlements
New hires want to add value ASAP, so not having the tools and training that enable them to do so… can create negative anxiety about their job security and therefore leaves a very bad moment of employee experience.
So how can technology helps in making sure that all the tools and resources the new employee needs for their jobs are available for them and at the right time!
So you need a checklist showing all the assets and resources the new hire will need and this list needs to be shared by all the stakeholders that responsible for fulfilment as well as the hiring manager and HR.
Car, Phone, Uniform, Laptop, IT System Accounts… etc.
Requisition form —> Procurement/IT —> Into the Contract
All entitlements and requirements for the role get approved by management during the job requisition and this information gets automatically shared with all the stakeholders with full visibility.
Until next time, Take Care!