Branding your Recruitment Website for your Target Audience

Who is your target market? What are their interests? What makes them tick?

An important rule for tapping into your target market is to know what they’re looking for… then all you have to do is tell them you’ve got it! The attitude of “what do they want” rather than “what do we want “ is key and the more your recruitment website is based on research and candidate feedback, the more targeted it will be!

 

Your target market needs to engage with your brand and they should have a positive experience with your company before they even meet for an interview.

 

How can you deliver this experience online? Deliver your message through social media and your recruitment website. Furthermore, your website must represent your company authentically.  It’s not enough to have a simple, easy to navigate site. Your recruitment website needs to reflect how you wish to be seen by candidates and in turn, show them what it’s like to work for your company.

 

According to Hays Australia (hays.com.au):

“Over half of all employees surveyed (52 per cent in Australia and 56 per cent in New Zealand) judge a company based on its website recruitment page, while a further 10 per cent of Australian and 9 per cent of New Zealand employees use a company’s internet site as the main method to determine if they would like to work for the company.”

 

Your recruitment website could be your candidate’s first impression of the company… and first impressions last!

 


Anwar Khalil

Author

Anwar Khalil

CEO

MyRecruitment+ Recruitment & onboarding software platform
Learn more about MyRecruitment+

Categories
Applicant Tracking System Recruitment Software Recruitment Tips
Tags

Related Posts

How to transform your online recruitment strategy for $100

How to transform your online recruitment strategy for $100

Kick Start your online recruitment strategy with this incredible kick starter offer But you must enquire by 5PM TODAY KICK STARTER PACK Only $100 for an entire year of usage Career Page within your website Career page on Intranet for Internal hiring Post to 10 free & Paid job-boards...

Save 50% on Recruitment Costs with Pre-Recorded Video-Interviews

Save 50% on Recruitment Costs with Pre-Recorded Video-Interviews

The average full time corporate recruiter will participate in tasks associated with phone-screening and interviews on a daily basis. The tasks include; reviewing candidates and resumes, corresponding with candidates and scheduling and conducting interviews. These tasks are time consuming without any delay, but things always...

How to get HR and Hiring Managers on the same page?

How to get HR and Hiring Managers on the same page?

  Get in touch for a free trial Let us show you how we can simplify your life and get everyone on the same page. We'd capture your recruitment processes in an simple workflow... and let you trial the system for 14 days. Get Hiring...