18 Aug 2020

Align HR and Recruitment with Business Values

You know those radio ads that make all these fancy promises about low interest rates and company transparency but in the last 20s of the ad someone talks reaallyy fast about the terms and conditions? This is similar to when a recruiter (or marketer) sells brand values to a candi...

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11 minutes

24 Mar 2020

The 3 Main Components when Building a...

This week I sat down with Mike Beeley to discuss the three main components needed to successfully build a company’s EVP. The core components are time, information and relationships. It’s essential to collect the right data, be agile in analysis and manage the right groups of sta...

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18 minutes

18 Mar 2020

How EVP’s Aid Talent Acquisition in Assessment...

This week I sat down with Mike Beeley to discuss how having an effective EVP and employer brand can make it easier to assess candidates. EVP brand pillars must be embedded internally, managers need to embody your employer brand or you’ll risk a breakdown in the talent acquisitio...

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10 minutes

18 Mar 2020

How an EVP aids Talent Acquisition when...

This week I sat down with Mike Beeley to discuss how an EVP can be broken down into brand pillars to be used as a resource by Talent Acquisition. By developing an effective EVP, the acquisition strategy and media assets required have a clearer direction when advertising for open...

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13 minutes

12 Mar 2020

Why a Strong EVP is Critical to...

In this episode, I sit down with Mike Beeley to discuss how having a strong EVP is essential to building a successful talent acquisition strategy. A powerful EVP is a key building block when marketing a company to potential future employees. Mike Beeley is the CEO of Lightbox Co...

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8 minutes

10 Mar 2020

What’s an ‘EVP’ and an Employer Brand?...

This week I sat down with Mike Beeley to discuss the meaning of the term ‘EVP’ as well as the importance of having an employee brand. We take a look at the Australian Defence Force as a prime example of an entity that heavily invests into talent acquisition and building their em...

Reading Time |

7 minutes

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